Friday, November 6, 2009

Some Thoughts on Holiday Sales

Happy Friday everyone!

I hope this day finds you well.

The holiday commercials that are beginning to be played everywhere and on everything are always interesting to me. From the television to the radio, to the internet, and text messages; they surely are driving home their message of, "since you're going to spend massive amounts of money at Thanksgiving and Christmas, lets make it easier to swallow." From 30% off sales, to buy one get one free sales, to free shipping here and there, it's all marketing and they speak to our American consumer sensibilities as a society.

People are back to spending again now that the media has stated that the economy is on an upturn and the recession is almost over/over/lessening/and other varying degrees of improving. What does this mean? Fear is loosening and people aren't so scared to charge on their charge cards, and spend their savings. They are feeling more secure about letting go of their hard earned cash.

Is this good? That's debatable by any ones standards, but a lot of analysts see it as a good thing as the wheels of the economy are turning again. One problem that is a natural reaction, many stores have reduced inventory and it's likely that supplies will run out if spending continues to increase along with demand. It turns out that some retail stores over estimated the downturn that 2009 would experience, but then again, time will really be the teller.

My real rub with the holiday sales slogans and marketing ploys are the fact that a lot of stores try to justify and instill in us the idea that saving money through a 30% off sale for something we don't really need (by need I mean, really need) will really be beneficial for us in the long run, especially when they promote their store credit cards and their 0% for a year promotions. Isn't that what got our society in to this economic mess?

I don't mean to harp on the negative here, because I do like the holidays. I do like the decorations and hoopla that comes with Halloween, Thanksgiving, and Christmas. It's like, people take on a better spirit toward the end of the year to get in the mood for the holidays. I love seeing family and friends and reconnecting with loved ones.

I don't think things will ever change here in America with regards to psychological marketing, but that doesn't mean that I won't continue to be amazed. What about marketing amazes you? Do you ever feel like you are constantly barraged by intense marketing during the holidays?

Good luck with all the commercials out there. Stay strong my friends, stay strong. :-)

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