We live in a consumer oriented society, there's no question about that. Part of a Capitalist economy involves competition, healthy and otherwise and with it comes that ever present question. How much is enough? When I acquire this amount or these things, when am I going to be satisfied?
I feel the best way for us to approach that is to look at our individual goals and aspirations and be realistic and accountable for them within ourselves. Being a good human being is a given when thinking about how you live your life in relation to these goals as well. For example, we could accumulate all the money in the world, but if we're greedy and self absorbed, not giving any of it away or helping others, then it's all in vain. Right? We all know that giving makes us feel better, but there are psychological effects that are clear results of giving. This article talks about the "the helpers high" and goes on to explain why and what it is that makes us feel the way we do when we give.
Having clear cut goals allows us ultimately to look at these goals individually and keep a tally of our progress toward those goals. This gives us a way to visibly and tangibly see that a goal is reached so we can mentally let the goal go after it's done. We as humans are always going to have a feeling that we will want more, whether it's wanting more money or wanting more in our job, family, or status. It's our human nature. If you have a grip on that, more power to you and I congratulate you. Most don't.
The best thing that we can do is to just make our goals in a visible format (i.e. write them down and keep referencing them periodically) and make sure you congratulate yourself when you reach these milestones. This allows us to free ourselves (even if momentarily) from the grip of want and makes us realize that we can reach our goals, and let go of those wants. The great thing about writing down our goals is that they become real at that point as well. Mentally, we make them real and then we make them happen. Which is always a good thing.
Here's to your goals!